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Appleton Coated boosts Ethos® offset offering with introduction of stocked roll products including 100% PCRF


Combined Locks, Wis. (June 21, 2016) – Appleton Coated is building on the market success of its uncoated Ethos Offset line by offering stocked roll products in 100% post-consumer recovered fiber (pcrf), 30% pcrf, and virgin fiber. The Ethos Offset 100% pcrf is certified to the standards of the Forest Stewardship Council® (FSC®) and is manufactured with Green-e® Electricity – both features standard, with no upcharge.

"Our customers have asked for a mill-supported stocking position on our Ethos Offset and Appleton Coated has delivered," says John Mazuroski, Appleton Coated’s vice president for technical and specialty products. He continues, "Customers are seeing strong demand for the product, so ease-of-ordering and rapid delivery are key service touchpoints we are happy to provide. Our goal is to make sustainable papers available, affordable, and easy to order."

Mazuroski continues, "Our customers are telling us that having stocked products in 100% pcrf, 30% pcrf, and virgin fiber for immediate delivery add value to their operations. It also allows them to pursue new market opportunities – especially for the print needs of brands and organizations focused on sustainability. All of our Ethos Offset products provide consistent runnability and excellent print quality. The 100% and 30% pcrf versions are environmentally-sensitive choices."

All of the stocked roll products are available in the most popular sizes and basis weights for commercial printing,financial printing, publishing, government agencies, colleges, and universities.

The Ethos Offset line is manufactured to 92 (GE) brightness. 100% pcrf is available in 40 lb through 80 lb text weights as well a 45 lb High Bulk text. 30% pcrf and virgin fiber are available in 27 lb through 80 lb text weights as well a 45 lb High Bulk text. All three products are available for multiple inkjet press platforms including dye-based and pigment-based inking systems. All Ethos Offset products are acid-free, enhanced elemental chlorine-free and pH neutral. Ethos Offset may be ordered with additional pcrf, as FSC® certified (FSC® C007796); SFI® certified; PEFC® certified and with Green-e® certified Green Power. For all grades that carry the Green Power designation, 100% of the electricity used to manufacture these products is matched with renewable energy credits (RECs) from Green-e certified energy sources, primarily wind.

For more information about Appleton Coated, visit

About Appleton Coated
The first North American coated paper mill to be Forest Stewardship Council® (FSC®) certified (FSC® C007796), Appleton Coated maintains ISO14001 certification. It is recognized by the World Wildlife Fund (WWF) for its environmental transparency by participating in the WWF Environmental Paper Company Index (EPCI) which recognizes transparency and continual improvement of participants. It is an 8 year Environmental Protection Agency (EPA) SmartWay® Transport Partner and 2015 SmartWay Excellence Award Winner. It is a member of the EPA Green Power Partnership® since 2011 and named to the National Top 100 for 2015. It is also a Wisconsin Sustainable Business Council Green Masters Winner for the last 5 years. Additionally, it is one of seven Green Tier II companies recognized by the Wisconsin Department of Natural Resources as having exceptional environmental management systems in place.

Appleton Coated is a manufacturer and distributor of coated, uncoated, specialty and technical papers sold under the Ethos™, Utopia®, and other brand names. The company’s products are used in high-end commercial printing, textbook publishing, label papers, transactional printing and a variety of specialty and custom applications. Selling through a chain of highly respected paper distributors, the company serves corporations, publishers, printers, converters, and graphic designers in North America. Since 1889, Appleton Coated has been headquartered in Combined Locks, Wisconsin. Learn more about Appleton Coated at


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