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Appleton Coated Introduces Ethos™ - Umbrella Brand for Uncoated Products

Combined Locks, Wis. (Feb. 23, 2016) – Appleton Coated has created Ethos – a new brand to represent its growing portfolio of uncoated products.

John Mazuroski, Appleton Coated’s executive director uncoated and specialty products, explains, “The Ethos brand name helps our customers understand that we have developed and brought to market a broad range of uncoated grades. It collects all of them under a single umbrella brand, similar to Utopia®, our flagship coated brand introduced 20 years ago. Beginning in January of 2014 with the introduction of Pharma Insert Opaque, we have maintained a steady stream of uncoated product innovation.” He continues, “Within a year’s time we introduced Uncoated Web Inkjet, Fiscal Opaque™, and Pharma Insert High Bright. We also recently expanded the range of our uncoated offset product line with the introduction of a new 100% Post-Consumer Recovered Fiber (PCRF) offering.”

Appleton Coated’s CEO, Doug Osterberg, adds, “In a broader sense the Ethos brand can be seen as a reflection of what defines the culture and core values of our company and what our customers know us for: sustainable and innovative products, our dedication to quality, and superior service.” Osterberg continues, “In 1996 the Utopia brand of coated papers was created and through the hard work and dedication of our employees we continue to evolve and re-define who we are. Our name may say coated but it doesn’t stop there. We do it all: coated, uncoated, inkjet, and specialty substrates. Above all, we are one company comprised of people with an ethos of quality, service, and an unwavering commitment to our customers and the environment.

The Ethos product offering consists of the following uncoated products: Ethos Web Inkjet, Ethos Offset, Ethos Offset 100% PCRF, Ethos Fiscal Opaque™, Ethos Pharma Insert, and Ethos Pharma Insert High Bright. Our new 2016 Appleton Coated Product Guide offers full product and service parameters for the entire Ethos lineup. It is available online and in print. Please visit for a copy.

About Appleton Coated
Appleton Coated is a manufacturer of coated, uncoated, specialty and technical papers sold under the Ethos™, Utopia®, and other brand names. The company’s products are used in high-end commercial printing, textbook publishing, label papers, transactional printing and a variety of specialty and custom applications. Selling through a chain of highly respected paper distributors, the company serves corporations, publishers, printers, converters, and graphic designers in North America. Since 1889, Appleton Coated has operated in Combined Locks, Wisconsin. Learn more about Appleton Coated at


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